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MEET OUR TEAM

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CARRIE UMMEL
Director of Spa Retail Experience

Director of Spa Retail Experience

Founder Madsen + Ales | Luxury Retail Consultant for Trilogy Spa Holdings | Driving Results through Effective Strategies & Relationship Selling for Resort & Spa Boutiques.

An experienced and driven visionary with over 20 years of retail experience, I am passionate about helping hospitality executives and ownership evolve and grow their resort’s retail business through effective storytelling and relationship selling.

I am committed to providing the most enjoyable and memorable shopping experiences for guests visiting our client’s destination resort and spa boutiques and have a deep love for helping and inspiring others to live their best life, styled.

I am directly responsible for working with resort leadership at four and five diamond luxury properties to develop retail strategies that drive sales growth, improve J.D. Power performance and enhance the overall guest experience.

I’ve worked in a blend of personal stylist and consultative roles for various hospitality, spa and retail brands: Trilogy Spa Holdings | Fairmont Hotels & Resorts | The Buckle | Stella & Dot

Specialties: Exceptional knowledge of retail operations, with emphasis on full retail operation management including buying, merchandising, training, store openings, and creative events | A proven track record of creating unique and memorable luxury retail experiences that drive bottom line results.

Let’s connect! I’d love to hear more about your resort’s guest shopping experience.

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