When the royal family of a Middle Eastern state wanted to combine ancient practices and modern methods for a one-of-a-kind wellness resort experience, they knew they needed the right partner to develop the concept and programming. With its global luxury experience and full suite of service offerings, Trilogy was the obvious choice. 

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Trilogy developed the programming to inspire healthy lifestyle choices not only at the resort, but throughout country as a cornerstone of wellness and preventative health initiatives for the broader Middle East. Key elements included wet amenity offerings, Traditional Arabic and Islamic medicine service principles, design of the physical spaces to respect Islamic cultural traditions, integration of traditional Arabic and Islamic medicine into retreat programs, and philosophies for family programming across age ranges and needs. The resort opened in 2022 with these core principles integrated throughout the final service, retreat, and amenity offerings.

OUTCOME