CASE STUDY
Guerlain Spa at Waldorf Astoria New York
AMBITION
The Waldorf Astoria New York is an icon of luxury and hospitality. Conrad Hilton himself called it “The Greatest of Them All.” However, even icons must evolve. Following a sale, this New York landmark has undergone an extensive renovation, including the development of 375 residential condominiums. Facing competition from modern high rises on Billionaires Row and new wellness-driven mixed-use developments from Aman and Six Senses, the developers behind the reimagined Waldorf Astoria New York contracted with Trilogy to develop a one-of-a-kind Well-being concept for the hotel, along with programming exclusively for residents for the 375 condos.
OUTCOME
One iconic luxury brand deserves another. Trilogy identified heritage French beauty house Guerlain as the ideal brand partner for the redesigned Waldorf Astoria’s wellness experience. As the building’s landmark status presented design constraints on space and amenity inclusions, the Trilogy team instead focused on a concept built around cutting through the noise in the well-being space.
In addition to developing an innovative slate of in-spa Guerlain programming, the Trilogy team is developing a tailor-made solution for each condo resident based upon their individual needs and aspirations. This concept will encompass full dietary recommendations, fitness programs, beauty regimens, stress and sleep management - all available both in-spa, in-residence, and remotely through digital offerings.
SCOPE & SERVICES
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Concepting
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Design Services
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Staffing & Programming Development
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Financial Modeling, Feasibility, & Underwriting
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Leased Operations
