VP Marketing | Digital Marketing + Branding Leader | Master Storyteller

​

I still believe that the best marketing strategy for any company is simply …. care. Care about what your target audience wants, care about what problems they need solved and care about the impression you’ve left them after every experience with your product or service.

​

As a high energy marketing executive, I have 20 years of experience developing and implementing digital marketing strategies, including awareness and demand generation programs across all marketing channels, to support revenue objectives.

​

I am passionate about creating unique and innovative brand experiences that grow market share and build customer loyalty amongst our clients and partners in the hospitality and beauty industries.

​

I’ve worked in a blend of Agency and Corporate Management/Executive environments: Trilogy Spa Holdings | Destination Hotels & Resorts | Courtney & Company | Universal Orlando | Essie Cosmetics

​

Specialties: Go-to-market strategies that accelerate growth | Value proposition creation that focuses sales and marketing resources | Strong problem solving, critical thinking and analytical skills | A track record of performance excellence meeting targets and objectives

​

When I’m not executing successful marketing programs or reading about the latest social media and digital marketing trends, you can find me spending quality time with my husband and two boys.