The Trilogy Difference: Minimize Turnover to Maximize Performance

It’s no secret: high employee turnover rates can harm any business thanks to increased recruiting costs, loss of productivity, negative culture, and more. But in the spa world, team member churn is especially costly – and minimizing it is key to efficient operation and profitability. Through a unique approach, Trilogy consistently beats hospitality industry averages for employee retention and turnover – and we can do the same for your spa or wellness center asset.

Below, we’ll look at why turnover is costly, industry averages, and what the Trilogy difference means for spas operated by our industry leading team.

Employee Turnover Impact

Every provider – massage therapist, esthetician, or others – requires specialized training: on your brand, your treatments, and the products you retail. That requires significant investment in time and money.

• According to the Society of Human Resources Managers, the current average cost to recruit an employee is $4,700. Then add spa-specific items such as uniforms, brand training, and treatment training and a spa operator may be approaching $10,000.

High turnover drives losses you may not even think about.

• Staffing issues due to turnover often result in lower service and retail revenues. Vacancies make it harder to meet demand, requiring a spa to turn away customers. A hidden cost, however, is declining retail sales. Estheticians, for example, are key drivers of retail sales. Turnover in this area may not only cause a decline in service revenue, but loss of key retail relationships.

Minimizing turnover rates has positive impacts on your desired culture.

• At Trilogy, one of the biggest positives we observe among our locations is that staff continuity leads to a positive, healthy work culture. This has an overall positive impact on business through items such as fewer callouts, lower sick time, and higher engagement – all of which are critical in our service-based industry.

The Trilogy Difference

Hospitality is a high turnover industry. According to the Bureau of Labor Statistics, there is on average 74% turnover annually, which translates to 26% employee retention. Thanks to a number of innovative practices, Trilogy operated spas are flipping those numbers on their heads. Here’s a look at our last two years of turnover.

• 2024: Retention 68%

• 2023: Retention 69%

The bottom line? When Trilogy operates a spa, retention rates on average are more than double hospitality benchmarks. If you are responsible for a spa asset – struggling or not – reviewing your turnover and retention numbers is always a smart play. Our operations experts can help you do just that, along with developing an action plan – from a consulting engagement to full asset management – to ensure staffing is a revenue driver for your spa.

To learn more about how Trilogy can help your spa or wellness center thrive, contact Megan Linney at mlinney@tsh-spa.com. Reach out whenever you’re ready – we would love to chat.